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Client: Broadridge Financial Solutions
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Spun off from ADP in 2007, Broadridge continues to extend the strong global heritage of service excellence upon which ADP's market leadership is founded.
Maintaining the dedicated staffing resources, intellectual capital, uncompromising ethics, financial staying power and vision to focus entirely on what they do best – helping financial services institutions and public companies around the world become more efficient and more focused on better serving their customers.
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Pinnacle helped rebrand Broadridge's web presence which enabled them to step out of the shadow of ADP and become their own publicly recognizable entity within the financial world.
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Pinnacle started with a complete redesign of the website, favoring a milder and cleaner look than the ADP branding which came before it. The site's 700 plus pages needed to be easily navigated by even the most inexperienced web user. To achieve this, Pinnacle implemented a multi level drop down and fly out navigational system with a series of sub menus that enabled users to bounce between most sections with one click of the mouse.
Pinnacle also helped Broadridge with their public relations and communications by creating a content management site that allowed select marketing individuals at Broadridge to update the information in real time.
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