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Client: Life's a Gem
Visit Company Website 
In September 2008, Life's a Gem won the Silver Web Award for it's design from The World Wide Web Awards.
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Life's a Gem has been serving the New York Tri-State area for many years with outstanding service, dependability, high quality merchandise and affordable prices making them one of the most respected dealers in the area.
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Life's a Gem needed a website redsign. They wanted something that would help them move product faster with a more unique visitor interface.
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Pinnacle revamped the standard eCommerce navigation with more freindly set of drop down menues that categorized products by type and then further narrowed down the products into even more descriptive sub categories. This new way of letting the visitor choose thier destination helped boost Life's a Gem sales by 30% a year since the deployment of the new site design.
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